Sustainability in and through Sport

In addition to ethical corporate governance and culture as well as risk management, environmental aspects are playing an increasingly important role. The holistic reduction of the ecological footprint forms a central foundation for achieving credibility and seriousness in the sustainability assessment. Whether as an ecologically responsible platform or as part of joint transformation projects with partners and sponsors, clubs, associations, and organizers can leverage their reach and emotionality to act as role models in society.

Growing stakeholder demands should not be the only driver for enhancing sustainability: In the environment of clubs, associations or event organizers, which is often perceived as thematically interchangeable, the deliberate framing of one's own formative sustainability focus topics offers great opportunities for brand differentiation. It is important that these topics are authentically derived from the company's unique essence, history or environment. This results in increased social relevance, which helps to expand the fan base and find suitable partners and sponsors.

We consult clubs, associations, leagues, organizers and marketers as well as companies, brands and sponsors with tailor-made solutions, because embracing sustainability in sports offers huge opportunities: Through both the enormous leverage of the industry and the growing marketing potential in sponsorship and as an employer brand.